In November 2014, Calgary’s own National Music Centre released a report on Alberta’s music industry, detailing the economic benefits of a strong provincial music industry and making recommendations to government and other sector partners. Through the support of Music Canada and the funding of Scotlyn Foundation the report, titled Fertile Ground: Alberta Music Cities Initiative, made detailed recommendations to stimulate the growth and sustainability of Alberta’s music industry through an economic lens. Alberta Music Cities was formed as a result of this report and has since been rebranded as West Anthem.